Terms of the deal between Molson Coors and Coca-Cola were not announced. Molson Coors will conduct the marketing, sales and distribution of Topo Chico Hard Seltzer in the U.S.
It is"We'll start out in areas where the brand is particularly strong and well known, and that's in the south of the country," Hattersley said. "Then we'll have a very deliberate national expansion over time."Molson Coors, which brews Miller Lite and Coors Light, also has two of its own hard seltzer brands. Vizzy launched in April, while
Can't wait to crush some of these!
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