recently held a webinar citing 72% of holiday shoppers say they will do more shopping online this year. Experts say this brings newfound challenges for retailers, but could also have a silver lining. , said a longer shopping season could relieve some of the stress on business owners. "Many retailers banked so much on just that Black Friday, Cyber Monday, through the Christmas holiday to make money for the business," he told Business Insider.
Business Insider talked with experts and analyzed recent consumer reports to get a better picture of what the holiday shopping season might look like for businesses. We gathered these tips and insights into a comprehensive checklist to help your company prepare, even through the uncertainty. . She said businesses will need to be proactive to be profitable this year, and advised they have multiple backup plans to meet customer demands and concerns.
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