For many influencers, especially those primarily working on Instagram, brand sponsorships are their main source of income.Influencers use their media kits as a tool to showcase their value to a brand or company, which often includes past examples and pay rates for a partnership.
Media kits also often include the previous brands a creator has worked with and their audience demographics.Jen Lauren: about 1,500 YouTube subscribersJen Lauren is a 24-year-old nano lifestyle influencer on YouTube and Instagram, and she has between 1,000 and 2,000 followers on each social-media platform.
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