Asked about subscribers, Graham declined to reveal specifics but added roughly 150,000 people are in the company's "ecosystem." Hence, people that are aware of and have access to Luceo. The company has agreements with 11 NBA clubs, including the top-seeded Utah Jazz and three college teams.
Graham did not divulge revenue, either. He said pro clubs usually sign yearly deals, adding Luceo is targeting everyday consumers with subscription prices. The plan is to lure Generation Z users and their parents as this demographic grows up in a more digitized learning environment. One of the features Graham highlighted is a decision-making-type game within the program. The activity allows athletes to practice what to do in critical game situations based on a team's playbook.
The National Football League could help with Luceo's future growth. Luceo is positioning itself to target pro football clubs with its software and currently working on digitized and animated football playbooks. Graham said he'll start small, though, pursuing high schools and college programs first."That's where we're going," Graham said of eventually chasing NFL business.. Sacramento Kings assistant head coach Alvin Gentry is also a supporter of the software.
When challenged to provide a quick pitch about Luceo, Graham said: "I already built a business that teams in the NBA and NCAA are using twice over. started small and has grown over the last five years to this point," he added. "But I've got confidence in what the market needs. I know how this business works."