Sony beefs up electric vehicle ambitions with plans for new company

Journalists wait for Sony Corp's new President and Chief Executive Officer Kenichiro Yoshida's news conference on the company's business plan at Sony's headquarters in Tokyo, Japan, on May 22, 2018.Japan's Sony Group Corp plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility.

"With our imaging and sensing, cloud, 5G and entertainment technologies combined with our contents mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility," he said. It also remains one of the world's biggest entertainment companies, home to prominent video game and movie franchises. Audio and entertainment systems are increasingly a focus for next-generation vehicles.

Yoshida unveiled a prototype sport utility vehicle , the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe that began testing on public roads in Europe from December 2020.

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Sony says to establish new electric vehicle companyTOKYO : Japan's Sony Group will establish a new company for electric vehicles this spring, its chairman said, becoming the latest tech giant to enter the fast-growing market.Shares of Sony jumped more than 4per cent on the announcement. (Reporting by Shinji Kitamura; Editing by David Dolan) Hmmmm okay lets see what they can do...
Fuente: ChannelNewsAsia - 🏆 6. / 66 Leer más »

Sony to establish new electric vehicle companyJapan's Sony Group will establish a new company for electric vehicles this spring, its chairman said, becoming the latest tech company to beef up its ambitions in the fast-growing market.Sony's chairman and president, Kenichiro Yoshida, made the comment at the CES technology conference in the United State
Fuente: ChannelNewsAsia - 🏆 6. / 66 Leer más »