Advertising watchdog to use AI to monitor influencers’ compliance on social media | Business Post

Orla Twomey, chief executive of the ASAI: ‘We are looking at a number of influencer accounts.’ Picture: Andres Poveda

Ireland's advertising watchdog is to begin use of artificial intelligence to monitor compliance with the state’s advertising code of standards on social media. A tech tool created by the Dutch advertising regulator with Deus, the Amsterdam headquartered AI services company, is to be trialled by the Advertising Standards Authority of Ireland in the coming weeks.Subscribe from just €1 for the first month!

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Roz Purcell and Greg O’Shea among Fáilte Ireland influencers paid tens of thousands | Business PostRoz Purcell, Greg O’Shea and Baz Ashmawy are among Fáilte Ireland's influencers. State tourism agency has paid around €180,000 to influencers over the past two years for social media campaigns selling different parts of Ireland. donalmacnamee97 reports. 🤢 DonalMacNamee97 Absolute waste
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