Business owners, industry captains and brand custodians desirous of staying relevant and enhancing their company’s bottom lines have been charged to reinvent their businesses in a way that will take advantage of the newer opportunities induced by technology advancements. Making the charge in Lagos weekend at the 2022 Annual Marketing Conference organised by the National…
He, therefore, argued that with the explosion in data and very aggressively disruptive technologies, it has become imperative for business sustainability to be discussed from the perspective of performance fundamentals. Using the advent of smartphone technology as an example, he argued that the introduction of the first smartphone device by IBM in 1992 and the advent of the internet had permanently made smartphones change the face of business and personal interactions.
Oyeyemi attributed such disruption to the fact that technologies have no regard for extant rules of engagement or the old factors of competitive advantage. “This is because it helps you refreshen your products in the eye of your customer, and creatively give you a competitive advantage,” she stated.