It’s one of the most clichéd nods to mortality in our aging-obsessed culture: telling people you’re 39 when you’re 40 or older.
For decades, entrepreneurs like Mr. Johnson have tried to turn the centuries-old search for the fountain of youth into profit. But is anti-aging really the big business it’s touted to be, not just worth billions now but trillions in the future? The costs are prohibitive, the results yet uncertain, and the process is complicated and torturous.
His formula, dubbed Project Blueprint, includes a fanatical regime of diet, exercise, sleep, supplements, injections and invasive, often painful monitoring of various bodily functions by some 30 doctors.
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