The Sport Market made its debut as Canada’s first sport business radio show on the weekend of Super Bowl XLII, the memorable game that featured the “helmet catch” by David Tyree, an extraordinary play that gave Eli Manning and the New York Giants a 17-14 upset win over Tom Brady and the New England Patriots at what is now State Farm Stadium in Glendale, Arizona. The championship game was one of the greatest upsets in sport history, spoiling the Patriots’ plans for a perfect season.
By the early 1900s, professional football, hockey and basketball had started under the auspices of the predecessor leagues to the NHL , NFL and NBA . Soccer didn’t truly arrive until the NASL in the 1970s, more than a century after the first pro clubs were established in Europe in 1857 . The PGA of golf was officially launched in April of 1916 but did not truly begin to dominate the game until the late 1950s.
By 1968, the “open era” of professional tennis transformed the sport in North America and around the world. IMG was involved there as well – in a big way. In Europe, professionalism continued to advance in the sixties, with the German Bundesliga being founded in 1963. The digitalization of rink advertising and proliferation of corporate patches and decals are only two of the trends that have made the past 15 years game changers on several fronts. It begs the question: Who have been the biggest winners and losers in the business of sport since the turn of the millennium?Those in the major North American professional sports leagues have made big money, even if their balance sheets continue to show losses.
fans are the losers btw
the fans since with all these big money sponsorships we still pay more and more every year for tix.