Running Feb. 20-22, the showcase also unveils “Rapa” Season 2, with its first season proving Movistar+’s biggest 2022 bow, and “This Is Not Sweden,” a pioneering Spanish co-production with Scandinavia and Germany.
Thanks in part to a captive audience of 580 million Spanish speakers who are largely avid for melodrama-thrillers with a modern edge – think “La Casa de Papel,” “Who Killed Sara?” – Spanish-language shows dominate Netflix’s Top 10 of most successful non-English series of all time with four slots to Korea’s three.
The Spanish splash catches Spanish production as Netflix hours of Spanish content rose in 2022 from 64 to 123 in Spain, more than Japan and U.K. , according to Enders Analysis, The Showcase’s featured shows, shooting or shot, will be looking for distribution, notes Beltrán Gortázar, CEO of Suma Content, founded by Ambrossi and Calvo and producer of “Vestidas de Azul,” an Atresplayer Premium Original.
”After huge growth, there’s a certain contention in investment, which creates more willingness to look for alliances,” he adds.
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