Developed in conjunction with their long-standing training partner Chartered Institute of Practitioners in Advertising UK , the Bootcamp is a 4As Malaysia initiative with the goal of raising industry standards and fostering continuous professional development for agency talent.
They would also acquire knowledge and understanding of the basic brand strategy models and how to translate this thinking into persuasive presentations. 4As CEO Khairudin Rahim in a statement said: “Account managers are the backbone of agencies, and their day-to-day work can often be bogged down by the intricacies of delivering work on time and within budget.
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