While some love the way that the series is trying to open its doors for new followers, others are not so happy with the direction.
But while consensus on that front may not be reached for a while, there is one thing that has become crystal clear over recent months – and it is that American business is in love with F1 right now. The 2022 season had marked the first time that F1 had a total of more than 100 US companies on its roster of sponsors across the pitlane. That is more than double the 44 that were involved when Liberty Media took over as F1’s owners in 2017.
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