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The Seattle seafood vendor famous for throwing its fish had filed a legal action that claimed complete ownership over the Pike Place trademark and name.countersued this week on the grounds that this action could lead to misuse of the trademark. In simple terms, the fish vendor claims that the market does not own and cannot control the use of names like “Pike Place” and “Pike Place Market.” They also assert that they have the right to use the name themselves, even if that means using it on products and locations not associated with the public market.
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