Business development head of SME Funding at FNB, Palesa Mabasa shares advice for how SMEs can best capitalise on the shopping day.
South African retailers have really embraced Black Friday but with the economy in the state that it’s in, it would serve businesses well not to go all in on short-term hype and rather focus on long-term gains.The fact of the matter is that offering massive discounts may get customers in the door for a day but they may not be around once the discounts disappear. However, this doesn’t mean that business owners should ignore the shopping day, rather capitalise on it in creative ways.
Data analysis is incredibly valuable in this day and age so don’t discount its potential to assist your business, it could help boost sales, show you the best areas to advertise, and more. “Don’t overload your site, or your users, with Black Friday information and a mass of deals that make the site difficult to navigate or use, and remember to consider the mobile site experience as well, since many of your prospective customers will be doing their browsing and shopping there,” Mabasa adds.