Marks & Spencer’s recent launch of a lettuce, guacamole, bacon and tomato sandwich – an “LGBT” sandwich – to celebrate Gay Pride met with widespread derision. Despite committing revenue raised from the sandwich’s sales to LGBT charities, some criticised M&S for exploiting the Pride brand for profits, while others said it amounted to pointless virtue signalling. Like the sandwich itself, the launch was messy.
Problem is the woke culture of the advertising and marketing industries...take the Gillette adverts....
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