It will be a treasure hunt for buyers, with a Fendi Baguette bag, a Dior Saddle belt pouch, a Louis Vuitton Neverfull tote and a Bottega Veneta bag on offer, alongside items from brands including
A recent storyline on Netflix’s “Emily in Paris” that involved Vestiaire is poised to further boost business. The episode resulted in a 30 percent increase in search. That was accompanied by “big, big spikes” of new registrations and listings, which jumped 30 percent in Europe and 42 percent in the U.S.
“The first 10 years were dedicated to growing the business, and at some point, we really focused on making sure the house was clean,” Moizant said. The company gained B Corp status and partnered with nonprofit The Or Foundation, among other milestones. Now Vestiaire’s bold mission is to change the industry itself.
Last year’s AI-generated ad campaign featuring piles of clothing in front of global landmarks including the Eiffel Tower and Times Square has been among the biggest successes in communicating the company’s message, Moizant said. The next iteration will be the company’s continued forays into policy making, pushing to decrease the value added tax on commissions, which increases the prices for buyers of secondhand fashion, at the French and European Commission level. With affordability being top-of-mind for consumers, this is an increasingly important topic for Vestiaire.
The third round of the company’s “fast fashion ban” — which included Asos, Boohoo, Shein and Topshop in its initial round in 2022, and expanded to H&M, Gap Inc., Mango, Uniqlo and Zara last year — will be revealed in early November.