Putting the book back into book clubs and with business in mind

Organiser of the Business Book Club, Jacques Velleman. Picture: SUPPLIED

Its organiser, Jacques Velleman, has put the book back into book clubs, making education the central focus. Every month he interviews a different local author about their work, their writing and their business advice. Events are held mostly in Johannesburg and occasionally in Cape Town, switching to different venues to give different people fair access. They attract all colours, ages and genders, united by a love of learning.

“We stand for the distribution of knowledge and the events are the opportunity to promote that,” Velleman says. “A book is knowledge on paper, and if we can get that knowledge to the right people it helps to uplift our communities through education.”Lift As You Rise “The companies I typically work with are family businesses that turn over about R3-million-R4-million a year,” he says. “That’s where the economy still is and where job opportunities are. If they grow, our economy grows.”

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