Walmart is bringing back trendy fashion brand Scoop in bid to juice its fashion business

The new in-house brand launch builds on Walmart's ongoing fashion ambitions.said Monday it's relaunching the once-beloved trendy New York fashion brand, Scoop NYC, on its website and in select stores.

Now, in a bid to build itself as a bigger fashion destination, Walmart has attained the rights to the Scoop name and is relaunching the brand — but at more affordable price points. Scoop adds to Walmart's growing portfolio of fashion labels and partnerships, some better known than others. Walmart also acquired online-based apparel start-ups Modcloth and Bonobos in a bid to reach more younger shoppers.

Sees $TGT killing it

I.don't buy Walmart fashion brand made in China

Is this Walmart's reward for banning handgun ammo?

That’s Awesome ! Great Move... now let’s make those clothes in the USA !!

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