Amazon ads are a booming business — but a turnoff for shoppers

But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers that he didn’t want.

Amazon’s ads show up at the top, middle and the bottom of its search listings, as well as within pages for other products. They look exactly like regular product listings except for the word “Sponsored” in gray. Holiday shoppers may notice more of them: In September, Amazon began putting three sponsored ads at the top of its search results, up from two,to Marketplace Pulse, a market research firm that focuses on Amazon and other online marketplaces.

The company said its sponsored ads are a way for customers to find products they may be interested in. And it uses machine-learning technology to try to show ads that are relevant to shoppers. But that doesn’t always happen. The Harvard Medical School professor said the supplement ads made it look like he was somehow linked to the pills, which he is not.After the Associated Press asked about the vitamin ads, Amazon said it wasn’t a good customer experience and removed them.

That could in turn drive some customers away from the site — but perhaps not enough for Amazon to change its behavior.

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Synchrony says Amazon email did not involve data breach or fraud - Business Insider'Consumers do not need to take any action at this time,' a Synchrony spokesperson told Business Insider. They sent an apology this morning! I’m talking about synchrony bank.
Fuente: BusinessInsider - 🏆 729. / 51 Leer más »

Ad business a boon for Amazon but a turn-off for shoppersSponsored ads are flooding Amazon’s search results and making it harder to find the products customers are searching for. It's always been like this. Back when I used to shop on Amazon I made it a point not to by sponsored products just because of how annoying Amazon makes it. Its as if they weren’t already making enough money. This happens to all tech sites eventually no? A competitor will rise Bezos doesn't make enough money as is. He has to have ads for more.
Fuente: ABC - 🏆 471. / 51 Leer más »