Ryan Reynolds' gin company features 'Peloton wife' in new ad

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An ad from Peloton, a company known for its exercise bikes, stirred up a storm across the internet this week, sparking outrage online as viewers complained about what they saw as undertones of sexism in the ad.

A new Aviation Gin commercial now appears to mock that ad. It was posted on Reynolds' Twitter account on Friday night, with the actor writing in the post: "Exercise bike not included."

In the ad, the very same actress is at a bar with two friends. She stares at the camera in a lengthy, awkward silence before saying: "This gin is really smooth." One of her friends then tell her she's "safe here," before they all toast to "new beginnings." The ad, which has attracted more than a million views in two hours, ends with the friend telling her "you look great."

Peloton shares took a hit from the storm of criticism, plunging about 15% through the week by Thursday, before picking up slightly on Friday.Related Tags

 

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The complaints are ridiculous. Thin or overweight it’s about maintaining your heart rate and physical activity. I am a new owner of a Peleton. It’s the best investment I have ever made. I consider myself someone who has maintained my weight but Peleton adds to my motivation.

He IS Deadpool.

People she’s an actress. Give the woman a break and stop hating on her, because you don’t like the commercial. I don’t like the movie MIrror MIrror, you don’t see me complaining to JuliaRoberts about it.

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