have followed suit, and the technology will almost certainly become the industry standard moving forward. These sorts of systems help ensure that customers reap the benefits of software investment without having to go through the hassle of traveling to a dealership for an update, as was previously the norm.
By demonstrating a commitment to updating the software of already-sold vehicles, automakers can bolster the value of their brand and therefore future vehicles sold.
$9 billion to build internal software capabilities over the next three to five years. Because software accounts for an increasingly large share of vehicle value, customers will ascribe greater value to automakers that continually update software. that OTA updates could reverse vehicle depreciation by adding new features over time.
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