The ambitious project — “Malaysia in 100m of Batik Pointillism” — was launched by Indah Atelier, which is a subsidiary of Moel Group of Companies, at the Ritz-Carlton here recently.
Indah Atelier founder and chief executive officer Mathumathi Manickvasagar Pilay said through the M100MBP project, the company aimed to promote the work of Malaysian batik artisans locally and globally, instil a sense of nationalism and pride among Malaysians and create a global network for batik artisans by linking them up with international designers.
Moving forward with digitalisation for commercial viability, Mathumathi said lndah Atelier would launch its e-commerce platform for artisans to promote their products, making it more accessible for customers to procure batik pieces by Indah Atelier. The art of pointillism, which was developed by George Seurat and Paul Signac in 1886, is a technique of painting small and distinct dots in colour applied in patterns to form an image.
“Batik artists from Kelantan and Terengganu were handpicked and placed under lndah Atelier’s tutelage for three months.