The past decade was dominated by a cadre of companies that we all know very well. As Mark Cuban summed it up in an email, with his trademark brevity, the most influential companies were “all social media companies and then Netflix.”
But while the 2010s were, to some extent, dominated by tech legacy names, other companies came forward — and took advantage of the new always-connected public. WeWork - 2010It’s not easy to call WeWork a success, unless your name is Adam Neumann and your bank account has a $1.7 billion exit package. But the company did something really interesting: it figured out a way to be a middleman for growing businesses that need workspace but also need flexibility. While it hasn’t worked yet on a large scale, the idea — at least in certain locations — shows yet another way that being a good middleman can be leveraged.
Uber - 2011 / Lyft - 2012Uber and Lyft are the perfect example of how new technology is built on the shoulders of the technology that came before it in two different ways. First, with a connected population that has GPS in their pockets, the companies were able to take advantage of the technology to “change the way we travel,” Barry Ritholtz, CEO of Ritholtz Wealth Management, said in an email.
Spark Therapeutics - 2013Spark Therapeutics is a biotech company that was the first gene-editing therapy to change a hereditary condition — in this case, blindness. You might not have heard of this company, but Wharton’s Siggelkow, who is also co-director of the Mack Institute for Innovation Management, told Yahoo Finance that he sees these advances as major innovations — even if we’re not seeing them at scale yet.
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