Others like Home Depot will allow shoppers not just in California but around the country to access such information online. At its California stores, Home Depot will add signs, offer QR codes so shoppers can look up information using their mobile devices and train store employees to answer questions.
The law follows Europe’s controversial General Data Protection Regulation, which set a new standard for how companies collect, store and use personal data. The European law gave companies years to comply while CCPA has given them a few months. There is also lack of clarity on what constitutes “sale” of information, retail lobbyists and attorneys advising retailers said.
Target spokeswoman Jessica Carlson said a “Do Not Sell” button on its website, will be visible to all US shoppers and California residents will have access to information outlined under the new law. Target already allows its shoppers to opt out of sharing their information with third parties for marketing purposes, she said.
Both Walmart and Amazon have ramped up investments in drawing out “data maps” in the past few months, which lets them collate the extent of personal information collected by different business units, where and how this information is stored, what they do with it and who it is shared with, sources said.