Facebook 'like' button creator Bret Taylor: building ethical products - Business Insider

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The inventor of Facebook's 'Like' button reflects on building products that are ethical under his new values-oriented boss, who has compared Facebook to cigarettes.

Back then, says Taylor, technology companies were held less accountable for the products they built.

"Facebook is the new cigarettes. It's addictive, it's not good for you, there's people trying to get you to use that even you don't understand what's going on,"But, chuckling slightly at the Benioff anecdote, Taylor went on to say that the shift in his philosophy had more to do with his own personal reflections.

"10 years ago, these topics just weren't spoken about that frequently," he added. "Thinking about the unintended consequences and its impact on society... I think it's now a part of the product design process," he said. Taylor's shift in philosophy has taken place among a broader cultural shift in Silicon Valley, where consumers have called for tech companies to be held more accountable for the products they build.

 

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