Rapper LL Cool J is in the fashion business now

LOS ANGELES: The US artiste and actor has taken to Instagram to announce the imminent launch of a Rock The Bells fashion collection, named after his radio station on Sirius FM – which was in turn named after his hit 1986 track.

He added: “I’m an MC. I’m a product of the culture, I represent the culture, so I’m lifting up the culture!!!” Its style references will draw inspiration from emceeing, breakdancing, graffiti artistry and DJing, and the first product drop is scheduled for January 28.

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