SABC, ASA conclude exclusive one-year broadcast rights deal - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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SABC, ASA conclude exclusive one-year broadcast rights deal via SABCNewsOnline

broadcast ASA’s major events such as the Comrades and Two Oceans marathons as well as senior and junior national athletics championships.

While the Comrades Marathon, which is categorised as an A-event will be broadcast live, other events such as the Schools Competition falling in category B, will be prerecorded and shown a day later.on its radio and TV platforms. These include the cross-country championships, the Cape Town, Nelson Mandela and Soweto marathons as well as the Joburg 10 kilometre race.only saying it is commercially viable and that the organisation has plans to ensure it increases viewership ratings.

The country’s top and elite athletes are sure to benefit from this deal because it’s expected to raise the profile of the events and attract sponsorship and an increase in prize money.Ultra-marathoner and the country’s record holder over the half-marathon Stephen Mokoka says he is also excited that athletes competing in the upcoming junior national championships will get coverage.

“For me as an athlete, I am also excited by news that they are going to cover junior races which is basically development going forward.”and ASA have revealed that they’re are currently working on a four-year deal that will be signed in a few weeks’ time. The Super Schools Series finale, which takes place in Pretoria on Saturday at the Tuks Athletics Stadium, will be the first of the ASA events to be broadcast as part of the deal.

 

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