Disney is finally finding success in video games: Here's how - Business Insider

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Disney is finally finding success in video games after years of failures, and it's largely due to letting go of control

trying, and failing, to succeedBut the past few years have produced a few notable exceptions in 2018's "Marvel's Spider-Man" and 2019's "Star Wars Jedi: Fallen Order." Both games were rare smash hits for Disney characters.

Disney — the folks behind "Star Wars," Mickey Mouse, Disneyland, everything Marvel, ESPN, and hundreds of other iconic characters — instead licenses its incredibly successful properties out to other companies. It still makes mobile games, but Disney's out of the "big" game business; the stuff most people play on stuff like the PlayStation 4 and PC.

Notably, neither game was actually made by Disney — a company notorious for keeping a tight rein on creative control. "I'm here for one specific reason," Shoptaw said. "To empower you to do really unique things with our [catalog]." How did the world's biggest, most successful entertainment company completely fail at gaming? At the time,who explained what went wrong with Disney's video game initiative; Disney declined to comment.

 

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