This story requires our BI Prime membership. To read the full article,Social video commerce platform MikMa is turning into a broader enterprise software platform and claiming it can help brands optimize their online sales.
MikMak claims to work with more than 150 brands and retailers and have Colgate, L'Oreal, Hershey, Petco, and P&G among its clients.Until now, social video commerce platform MikMak helped brands and retailers sell products on platforms like Facebook, Instagram, and Snapchat. Now, the startup is turning into an enterprise software platform that it claims can help brands optimize those online sales.
"I realized that from a product development perspective, I could build something that wasn't just useful to the digital and social team, but also to the CRM team, shopper marketing team, and the consumer insights team," Tipograph told Business Insider. "I wasn't providing visibility for what was happening real-time in the market across platforms and retailers. And that's what I decided to build this product.