How to use David Bowie's brainstorming method to be more creative at work - Business Insider

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How to use David Bowie's brainstorming method to be more creative at work (via Inc)

My hybrid version of Bowie's favored brainstorming technique takes just three simple steps and is guaranteed to generate new ideas:There is tremendous power in speaking out loud to yourself. Thoughts will flow, ideas will develop and mental connections will emerge as you use your voice to express what is in your mind.

I encourage my employees to conduct personal brainstorms often in order to generate creative thinking, encourage development and open the door to inspiration. David Bowie's cut-up technique is a perfect vehicle for driving that creativity and gleaning new meaning from thoughts and ideas. Following Bowie's creative example also does more than just benefit individuals in their eureka moments. Organizations can use the cut-up technique to drive the same benefits within their teams., Bowie considered how the cut-up technique had helped him to generate new ideas, suggesting that " ...

The increased inspiration and productivity that comes from employees conducting regular personal and organizational brainstorms will trickle down through the enterprise, driving advancements and creating new products and solutions. Every organization wants to create new synaptic connections, spark unique ideas and develop helpful solutions. Taking advantage of the cut-up technique through both personal and organizational brainstorms will produce these intelligent, startling, and provocative results.

 

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