Thankfully for Kadakia, she's been through the VC ringer before, and didn't feel the pressures that other pregnant founders might—or face the hurdles she herself jumped over when ClassPass was just launching."When I was starting my company, it was about finding the right people," she says."At the end of the day, you have to find people who understand that you're a woman, and [that pregnancy is] going to happen in your life. And are actually are excited for you.
The company pivoted again in 2018 to the credits model in place today: Instead of an allotted number of classes per month, users now pay for a set amount of credits to use as they choose. Classes—which used to be weighted equally—now are worth varying amounts, similar to surge pricing . According to Kadakia, the new system offers ClassPass users more flexibility and is more profitable for both ClassPass and their studio partners.
I emailed Kadakia for comment—and, continuing to multitask—she responded while on maternity leave. Here is her statement:
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