Virtual Cannes Market Plans Begin Taking Shape Spurred by CAA-Led Initiative

-led initiative in tandem with agencies Endeavor Content, UTA and ICM Partners — and with a robust contingent of top U.S. and U.K. players on board — is gaining traction, though it is not yet confirmed to happen.

Screening modalities are still being figured out but could involve screenings of completed product in cities where thecrisis has subsided, as well as multiple video conferencing platforms for promo reels and talent presentations. He added that the Cannes market will be complementary to the initiative led by CAA, which is more focused on presentations around packaging and promoting movies rather than market screenings.

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