From the brink of bankruptcy to a 1,300% stock gain. How this CEO turned around her company

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About six years ago, AMD was bleeding cash and drowning in debt. Then Lisa Su stepped in. She became the chipmaker’s first female CEO and was tasked with turning the company around.

From the brink of bankruptcy to a 1,300% stock gain: How this CEO turned around her company.Story by Clare Duffy, CNN BusinessUpdated 2010 GMT March 27, 2020Even though the company was bleeding money, laden with debt and staring down a potential bankruptcy, becoming chief executive of chip maker Advanced Micro Devices was a dream job for Lisa Su.

"When you grow up as a tech person — and I spent my career in semiconductors — there aren't that many large US semiconductor companies. So I was really excited to become CEO," Su told CNN Business. She liked that she could walk around a Best Buy and pick up a laptop, knowing that the microchip or processor her company built was powering it. Not everyone would have been so enthusiastic. When Su took the helm of AMD in 2014, its stock was heading toward an all-time low.

 

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