practices to all individuals, regardless of citizenship or location. This major operating system and cloud provider “decided that it was easier for them to give those rights to everyone in the world,” Hrubey says. “That might be a slightly more expensive approach in the initial phase. But it’s a simpler program to implement, and it’s a more ethical position to take with the consumers who interact with the business.
On the other hand, a brand that fully accounts for the reputational costs of privacy violations and believes in learning from mistakes and adapting to changing tastes and guidance is one that will be more resilient to changes.
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