Spanx billionaire loans wedding dress to brides with canceled weddings - Business Insider

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Billionaire Spanx founder Sara Blakely is loaning out her wedding dress to brides who lost thousands of dollars because of coronavirus cancellations

"When COVID-19 happened, I shifted my thinking to, 'How can I use my social platform right now to be helpful?'" Blakely said in an interview withpublished Thursday. "I thought, 'This is a really feel-good post that should make other people feel good right now ... and I also wanted to hopefully start a trend and spark an idea in other women that maybe they hadn't thought of loaning their wedding dress out and now they will.

""My heart is breaking for all the brides out their [sic] having to cancel and postpone their special day so I thought why not offer my dress to more amazing women," Blakely wrote when first making the offer onThe 49-year-old billionaire loaned out one of the two dresses she wore to her October 2008 wedding years before the coronavirus outbreak began, first to a friend in 2010 and later to a stranger she met on a hiking trail in 2016, according...

 

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