How This Small Business Owner Uses Instagram To Keep Her Fitness Community Thriving

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Here's how this small business owner uses Instagram to keep her fitness community thriving:

Since day one, we focused on galvanizing our community with the goal of inclusivity across the board. We keep our classes small; the largest studio only has 17 stations. Community is built-in given the fact that we don't pack people into the room. Teachers can interact one-on-one with each client, and it's also part of establishing trust and a relationship between our clients in their own bodies.

We also have community boards with information and encourage people to write inspirational messages to their teachers or one another. From the second you walk in, we work hard for it to be very friendly and thoughtful about what works best in those spaces to bring people together.We closed our doors very suddenly, just like most small businesses. We moved immediately to live online, virtual classes.

 

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