When resources run dry, look at what you can still offer
Taking a step back is ultimately what helped Fernandez spot the existing revenue stream that could be expanded to help keep the company afloat. “People loved dry flowers for home décor and we had started filming these quick tip IGTVs a few months prior to inspire those that wanted to elevate their home décor through dried florals,” adds Fernandez. “I’d get endless calls in the store about them but people would come in because we had so much variety it was easier to see in person.
Like crazy style. At that point, I started picking up on my consumer trends after launch and realized people were purchasing dried flowers for their homes and they were sending gifts to those they missed and couldn’t see. So I loaded more products onto the website that fit that criteria: fresh eucalyptus for your house, quarantine care packages for those you loved and missed. And, the rest was history.
“I started picking up on my consumer trends after launching [dried flowers] and realized people were purchasing dried flowers for their homes and they were sending gifts to those they missed and couldn’t see,” notes Fernandez. “So I loaded more products onto the website that fit that criteria: fresh eucalyptus for your house, quarantine care packages for those you loved and missed.” “For us nowadays it’s about reassessing what’s going to make us profitable down the line.
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