Zeti: Sime Darby Property remains resilient despite challenges in property market | Malay Mail

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KUALA LUMPUR, April 28 — Sime Darby Property Bhd chairman Tan Sri Zeti Akhtar Aziz said the future of the company remains agile and resilient despite challenges in the property market. She said not only challenges of the present, but also imbalances in the sector over the years required Sime...

Tuesday, 28 Apr 2020 09:27 PM MYT

She said not only challenges of the present, but also imbalances in the sector over the years required Sime Darby Property to remain focused on identifying the opportunities while adjusting to the new operating environment to sustain its performance and remain competitive. “In 2019, while the demand in certain property segments remained below average, the potential with landed and affordable properties, and the industrial products were promising.

Additionally, greater consumer awareness was supported by the roll out of marketing campaign, which effectively highlighted the company’s unique value propositions.

 

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