KUALA LUMPUR: Enjoying durians in Malaysia is very much a communal affair, with friends and families gathering at open-air roadside stalls and bonding over the rich, creamy pulp nestled within the chambers of the spiky fruits.
Even when the durian season kicks into full swing in Pahang from June onwards - after the movement control order is Dong Sech Sing, the owner of Bentong Durians in Pahang, has been inundated by enquiries on the availability of durians at his orchard. Among the durian farmers in Bentong, Pahang, uncertainties loom as the fruits grow bigger. Some fruits will fall in two weeks, while most still need another month, Dong said.
“But it took off, I was quite surprised also,” Lee said, adding that 80 per cent of the frozen durians have since been sold. Durianity, a durian-themed food and beverage outlet in Puchong, Selangor, is still drawing up its marketing strategy. “When harvest begins, I predict that sales can even surpass previous years’ if our Internet strategies work,” its person-in-charge Jenson Phang said.
Oh my durian...