This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to our newest figures.This increase is partially due to the pandemic. Use of mobile messaging apps during the quarantine is up, as users seek alternative modes of communication with loved ones while shelter-in-place measures continue.
But even before the pandemic, there has been a gradual shift away from traditional texting to messaging apps. Our latest forecast includes new data indicating that Facebook Messenger, WhatsApp, Apple iMessage and others were experiencing strong growth in engagement even before the pandemic. Messaging apps' advanced functionality — the ability to share videos, GIFs and memes is simpler through messaging apps than through text messaging — is a driver in adoption across many demographics. In the future, Messenger Rooms — Facebook's answer to Zoom video conferencing — could also drive more time spent with Messenger .
As messaging app usage surges, marketers should think of messaging like consumers do. It's less about sending written messages and more about using the full array of creative tools to share and connect. And pay attention to the evolution of Messenger Rooms. If consumers gravitate toward this style of video chatting over alternatives like Zoom, it could become another platform to connect with customers or a new cross-team marketing tool.
Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Inside the Boeing Business Jet 787 Dreamliner's most luxurious designs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 1929 much? GTFOOH
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
Top US banks shift staff to deal with loan requests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Keeping the US dollar strong.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
Facebook knew its algorithms divided users, execs killed fixes: report - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Divide and rule (Latin: divide et impera), or divide and conquer, in politics and sociology is gaining and maintaining power by breaking up larger concentrations of power into pieces that individually have less power than the one implementing the strategy. Nothing about what Facebook does surprises me anymore LOL
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
The Internet of Medical Things report - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
Krispy Kreme gives away free doughnuts for National Doughnut Week - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 🤒🤒🤒🤒🤒🤤 Yeah? Do we get that here? everyone’s stuck at home and “the free doughnuts can’t be ordered for delivery”
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »