Companies touting black lives matter face workforce scrutiny

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After hitting the streets to protest racial injustices, Sharon Chuter was disillusioned by the number of corporate brands posting “glossy” messages spouting support for black lives.

As protests over police brutality have erupted across the country over the past two weeks, The Associated Press reviewed the diversity reports of some of the biggest companies pledging solidarity with their black employees as well as the black community, and found that their efforts to recruit, maintain and promote minorities within their own ranks have fallen short.

Only 4.4% of Microsoft’s global workforce across all brands, including retail and warehouse workers, identify as black, and less than 3% of its U.S. executives, directors and managers are black, according to the company’s 2019 diversity and inclusion report. Amazon is prominently displaying “Black lives matter” on its platforms and its CEO Jeff Bezos has been posting on Instagram racist emails he’s received from consumers who are unhappy with the company for taking a stance.But the company itself has been accused of hypocrisy for the troubling conditions reported by warehouse workers during the coronavirus pandemic. An AP analysis found that more than 60% of warehouse and delivery workers in most cities are people of color.

In the U.S., black people account for 12% of the overall workforce, but only 8% of management jobs, said University of Virginia professor Laura Morgan Roberts. The number of black CEOs of Fortune 500 companies peaked in 2002 with 12. Today there are just four. Adidas, which responded to Floyd’s death and subsequent protests by crossing out the word “Racism” on an Instagram post, acknowledged its own shortcomings after a growing group of employees called out the company for its lack of diversity.

The Portland, Oregon-area company famously took on the racial injustice issue head-on with its ad campaign featuring former NFL quarterback Colin Kaepernick. Last week, it revealed a new video ad in response to the protests that bore the words: “For once, don’t do it.” The ad, a twist on its “Do it” motto, urged viewers not to “pretend there’s not a problem in America.”

 

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