As stores reopen, it's possible consumers will still avoid them over concerns about contracting the virus or about spending more while many are , but the early results from Macy's and Kohl's suggest that retailers will be able to overcome these hurdles and boost their sales.
Reports of increasing coronavirus cases in some US states could stop merchants' recoveries in their tracks, so they should be preparing for a potential second round of closures. Several states are posting record numbers of coronavirus cases, which could lead consumers to avoid stores and push officials to close nonessential businesses again. Fourteen US states and Puerto Rico have reported their highest seven-day average of new coronavirus cases in June since the pandemic started, per .
So, even as merchants enjoy revitalized in-store sales, they should be bolstering their ability to make sales even if their stores close temporarily again. If stores have to close again, their best options to still make sales are curbside pickup, if nonessential retail isn't entirely closed, and e-commerce.
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