According to them, for brands in rebooting economy stage, there is a need to repair relationships based on purpose and meaning, hone communication around reassurance and caring brands in reinvent state, and reposition to win back disillusioned consumers and communicate changes/improvements in conducts.
It is therefore important for companies to understand these shifts in different product and service categories to enable their distribution planning, segment targeting, and effective marketing strategies. She said partial impact will enable economic rebound, exacerbated consequences will cause economies to reboot, while intense shocks will cause reinvention in affected markets.
He noted that COVID-19 has impacted countries around the world, and consumers have been forced to change their behaviours, and there is unlikely to be any major solutions in the short term. He predicted that there will be conditions and innovations based on the mixed scenarios, as consumers are increasingly concerned about the virus and catching it, with businesses and organisations readjusting as consumers’ attitude change.