L'Oréal has today announced a new programme called L'Oréal For The Future, which outlines the company's ambitions to be fully sustainable by 2030. It's a bold target, especially for the biggest beauty company in the world but, given that L'Oréal currently owns brands including Garnier, Armani, Lancôme and Maybelline, it's one that would make considerable difference to our planet.
o By 2030, 100% of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources. But inclusion doesn't just refer to brand ambassadors or those representing L'Oréal, which is why the company has outlined the following pledges, to be achieved by 2030: The remaining €100 million will go towards building a circular economy and to the regeneration of nature, which includes restoring degraded ecosystems.What does this all mean for you as a consumer? Well, one of the major changes that will make buying sustainable beauty products much easier is L'Oréal's new approach to product labelling. Every product will be labelled with a score ranging from A to E, with A referring to the 'best in class' in terms of environmental impact.