Immersive Theater Company Punchdrunk Partners With ‘Pokemon Go’ Creators Niantic On New Experiences

to deliver an experience alongside the show’s broadcast, which was scheduled for May this year but has been postponed by the pandemic., which was developed with Nintendo and the Pokemon company and released on mobile in 2015. As of 2019, the company said the game had been downloaded more than a billion times.

“I believe that Punchdrunk and Niantic can create something that has never been done before. They do it in AR, we do it in real life. Collide the two and I think we will blow people’s minds; bend the rules of genre and redefine the norms of mobile gaming.” “Felix is a creative tour de force whose works are canonized in immersive theatre history,” added John Hanke, Founder and CEO of Niantic. “Punchdrunk’s unique vision for real-world storytelling and a shared interest in pushing the bounds of world building and immersion are what brought us together initially. Our teams have been collaborating for many months to create entirely new experiences that merge the physical and digital worlds in a way that hasn’t before been attempted.

Nice! Pokemon Go is taking it to the next level!

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