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This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer. US digital video ad spending committed upfront will grow by 11.0% this year to $4.65 billion, despite the overall decline in TV ad spending due to the pandemic. That growth is much slower than the 31.1% rise last year, though it will bounce back in 2021, increasing 24.8%.
Xfinity’s cable service along with DirectTV are going to be dinosaurs. Who has the cash to pay $100 for TV?
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