Coca-Cola reveals a touch-free Freestyle machine - Business Insider

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Coca-Cola reveals a touch-free Freestyle machine, as restaurants ditch soda fountains during the pandemic

— have shut down their self-serve soda fountains as part of safety precautions due to the coronavirus pandemic. As restaurants reopen dining rooms, high-touch surfaces such as beverage dispensers and condiment stations remain off limits.

Coca-Cola is also currently working on touchless options for legacy dispensers, Hellmann said. The soda giant has also worked with restaurants to provide other pandemic era safety options, such as hand sanitizer and disposable stylus pens. While Hellmann said that restaurants have been "hungry" for a touch-free soda fountain, he emphasized it is still unclear on how people will react to the updated Freestyle.

"I'm not sure how much we're going to see consumers use it," Hellmann said. "And I'm okay with that." "This could be very common, and consumers might be very comfortable and want to use it all the time, or it could be a small part of our business," Hellmann added. "We'll see, as behavior evolves." Do you have a personal experience with the coronavirus you'd like to share? Or a tip on how your town or community is handling the pandemic? Please emailfrom Business Insider Intelligence on how COVID-19 is affecting industries.

 

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CocaCola should experiment with Bluetooth connectivity as some fast food clients may be budget restricted to the data pull of QR codes via their phone carrier plans. Great move. Covid is forcing TheWorldOfTommorrow to arrive.

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