Brian Gabay/Brian Simon Associates; Nikita Davis/PR Talent; Tammy Phan/Berlin Rosen; Larry Brantley/Chaloner; Samantha Lee/Business Insiderand start reading now.
In the middle is a tight cadre of recruiters who specialize in PR. For job-seekers, they're a vital link to employers. For companies, they're both bounty-hunter and filter at a time when openings can attract floods of resumes. "Yes, it's an employer's market. But where you would have received 50 applications in February, you're now getting 500-700, some of whom aren't close to qualified," Brantley said. "Before COVID-19, I'd say we were in the hunter-gatherer phase with talent. Now, we're farming — weeding out the periphery.
"Once you bring diverse talent on board, what are you doing in terms of mentoring, onboarding, training and development? Sadly, everyone has a story about an experience where they haven't felt valued." A PR veteran who worked for non-profits before starting her business in 2006, Lisa Frank knows that even people great at promoting brands can be challenged when it comes to communicating about themselves. With that in mind, she incorporates career coaching into her practice.
It's a transformed landscape now for both employers and candidates, said Gerard, who's consulted to SoulCycle, Ralph Lauren, and Alison Brod Marketing + Communications, among others. Heyman, who became a PR Week Hall of Famer in 2017, worked in similar corporate roles himself before founding the firm; he's also expanded into Asia with Taylor Bennett Heyman, an affiliated firm with offices in Hong Kong and Singapore.To fill slots on Omnicom Group-owned Ketchum's 2,000+ global team, Michele Lanza runs an internal search firm and recruiting team with the firepower of an external headhunter.
Lanza also leads diversity and inclusion initiatives that start as early as the high school level that aim to educate students on careers in communications. And now that virtual work's becoming prevalent across the industry, she hopes opportunities will open up for people with disabilities as well.Longtime headhunter Jamie McLaughlin launched JWM Talent, a communications-focused firm. A lecturer at Columbia and NYU, he serves on the board of the Institute for Public Relations, a trade group.
Around diversity and inclusion, Berlin Rosen has made formalized, structured internships a key part of its initiatives, which also include blind assessments of trial projects for candidates. Brian Phifer, founder and CEO, Phifer & CompanyBrian Phifer usually gives his 45-person team a week off in July, but not this year.
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