The disagreement stems from a longstanding Apple App Store rule saying most apps must offer billing through Apple and pay the company 30% of revenue. On Thursday morning, Epic began offering customers a way to directly buy items for Fortnite and circumvent the fees. Hours later, Apple pulled the app, and Google followed suit later in the day.
Grievances over the fees Apple charges developers have reached a boiling point. For years, developers have complained about Apple’s 15% to 30% fees for the App Store, and Chief Executive Officer Tim Cook was recently grilled over the issue at a U.S. Congressional hearing alongside other technology chiefs. Apple is also facingfrom officials in Europe over antitrust complaints, an investigation that Epic CEO Tim Sweeney has openly supported.
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