Experts discuss how Sue Nabi can turn global beauty brand Coty around - Business Insider

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Coty reported a 60% revenue decline this quarter, but analysts think incoming CEO Sue Nabi might be the right person to turn the indented cosmetics maker around

, a move that required Coty to take on a lot of debt that didn't pay off well for the company. Jonathan Treiber, CEO of offer-management platform RevTrax, specifically cited the poor integration of the acquired P&G products into Coty's portfolio as a reason the company is lagging behind competitors

While at L'Oreal, where she eventually became Worldwide President, Nabi was the mastermind behind resurfacing the brand's "Because You're Worth It" campaign to massive success in the '90s.

 

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